BRAND IDENTITY
Fortellis Brand Identity
A refreshed identity and the guidelines that hold it together, so Fortellis and its partners have one place to check how the brand should look and sound.
Role
Lead Designer / Art Direction
Deliverables
Brand Identity · Visual System · Brand Guidelines · Typography · Color · Iconography · Digital & Print Applications
Project Overview
Fortellis is an automotive technology platform that connects developers, software providers, and dealerships. Its brand guidelines set out how the brand shows up everywhere, from marketing and partner materials to digital and print, covering logo, color, type, iconography, imagery, textures, and real examples.
My Contribution
I led the guidelines from first concepts to the final file: the visual direction, layouts, typography and color, plus the iconography and textures I drew for it. I set the rules for imagery and applications, worked with a copywriter on the messaging, and took it through review rounds with the Fortellis team.
Outcome
The guide is now the first place Fortellis and its partners look for anything brand related, from logo and color to photography and tone of voice. The work stays recognizable, and nobody has to start from scratch.
